Category 1: Public Service Announcement (PSA)
Design a Public Service Announcement to motivate UAE residents to reduce their carbon emissions and help combat climate change.
· Climate change is one of the biggest environmental challenges of today.
· According to the study published by (EAD) titled “Climate Change: Impacts, Vulnerability and Adaptation” A two metre rise in sea levels would flood 1,155 square Km, which is 1 per cent of the land and a nine metre rise (worst case scenario) would inundate close to 5,000 square Km which is 6 % of the land.
· The major sources of carbon emissions are power and water desalination plants.
· Electricity consumption per capita in the UAE is higher than the world average.
· Being energy efficient is one of the best ways to help reduce carbon emissions.
Terms and Conditions:
· This is an individual category. You must work alone.
· Entries should be uploaded online, the name of the student, university, Emirate age and college ID details must be mentioned.
· The PSA should be of A4 size and can include images, graphics and text.
· All PSAs must be digitally designed with and submissions must have a file size of between 1MB and 3 MBsize.
· For more guidance, please refer to EAD’s presentation entitled How to Create a PSA
· Copyright for all PSA’s submitted remains with the respective entrants, However EAD reserves the right to use the PSA.
· EAD reserves the right to disqualify any entry that does not meet with the standard requirements.
· Entries received will be judged on the basis of content, concept and creativity. Entries will NOT be judged on the professionalism of the design.
· Evaluation Criteria: Contestants will be judged on the Pertinence of the content to the theme, creativity, Delivery of the intended message.